Trees Together
Near or far, we are all Trees Together. Student Affairs adopted the slogan Trees Together to represent our collective efforts to protect the health and safety of the Stanford community during the COVID-19 pandemic. Colorful, engaging, and easy to understand materials were developed to keep students informed of rapidly changing national, state, and local public health advisories.
COVID-19 Guidance for Students
This hub was created to house updates on the latest information about COVID-19 requirements and be used as a reference to help students navigate life on the Farm. The website includes information on face covering guidelines, surveillance testing, vaccinations, booster shots, isolation, student gatherings, and more.
I Wear a Face Covering
This campaign included a series of eight silhouettes representing our various Stanford communities. Students and staff assisted in this campaign by providing reasons why they wore a face covering. Posters were hung throughout residential communities, dining commons, and recreation facilities across campus.
Near or Far, We’re All Trees Together
The slogan, “Near or Far, We’re All Trees Together” was promoted on these banners and stickers to emphasize the collective effort needed by the entire Stanford community in order to combat COVID-19 and keep our campus safe. The banners were displayed throughout campus and most notably in Tresidder Memorial Union and Old Union. Stickers were distributed to students in residential areas.
Keeping Stanford Healthy & Safe
This infographic and poster was created to promote Healthy COVID-19 Behaviors and was displayed in residential communities, dining commons, and recreation facilities across campus. The message also reinforced Stanford’s collective effort in keeping our community healthy and safe.
Welcome Back to Campus
This series of postcards was developed to provide simple and clear instructions and expectations as students returned to campus in January 2021. It included information on COVID-19 guidance, instructions for COVID testing requirements, and restricted activity upon returning back to campus. A new postcard was distributed to student dorms during the first three weeks of winter quarter.
COVID-19 Online Communications Toolkit
The Student Affairs Communication Team compiled COVID-19 materials to share with campus partners to offer timely and clear communications with students, student staff, and departments across campus. This hub provided Stanford colleagues with a single location to find COVID-19 information that they could use to help promote in their respective areas and refer to as questions arose.
Trees Together, Vax Together
Building off of the silhouettes designed for Phase I of our Trees Together campaign, this series of posters was developed to promote vaccinations and new campus booster requirements. These posters were hung in student residential areas.
Vax Up and Mask Up
Materials on face covering requirements for students were developed to provide clarity to Stanford’s requirements for students on campus amidst the changing national, state, and county COVID-19 public health guidance. These materials were shared on the COVID-19 Guidance for Students website and posted throughout student residential areas, and throughout dining facilities within R&DE.
Trees Together, Mask Together
This campaign sought to reinforce the use of face covering as the COVID-19 Delta variant began to spike at the start of winter quarter. Tree puns were used to remind students of face covering requirements, usage, and effectiveness, as well as reminding students to retain their connections with others and reach out support during this challenging time. These materials were posted on the COVID-19 Guidance for Students website, throughout R&DE dining facilities, and the front desk of each residential neighborhood. Banners were hung in Tresidder Memorial Union and Old Union.
#TuesdayTips Social Media Campaign
In order to expand our reach of public health preventive measures to keep students safe and healthy, reinforce student expectations while residing on campus, and offer support and connection to students during this time, we developed social media postings with graphically pleasing and informative messages which were shared by campus partners through their Instagram handles.
#TuesdayTips social media postings included up-to-date COVID-19 information such as public health measures to keep Stanford healthy and safe, what to do if you experience COVID-19 symptoms, testing cadence and expectations, vaccination requirements, information on approved gatherings, etc. A sample of our #TuesdayTips social media postings are highlighted below.
